THE PITCH: What Is Soccer's Brand? Shawn Francis and Brian Quarles

In the first episode of our series THE PITCH, Simon Evans and Paul Woodhouse of The Soccer Business are joined by two guests with extensive experience of working in the area of brands and soccer: Shawn Francis, an executive creative director who has worked on soccer projects with the likes of Nike and EA Sports and Brian Quarles, Chief Creative Officer at rEvolution who has led a number of major soccer campaigns. 

Discover what the soccer brand and culture is? What do brands look for in soccer properties?  How clubs can become brands of a city? And so much more.