Start-up Soccer with Michael Hitchcock

Former MLS executive Michael Hitchcock is a serial soccer start-up expert having invested in and launched 20 clubs across the United States and beyond. He talks about community focus, marketing, ticketing and how to build a new club from the ground up.

 

00:00 The Journey Begins: Michael Hitchcock's Soccer Career

03:02 Building the Game: Early Days in MLS

06:06 Investing in the Future: Lower Division Soccer

09:02 Community Connection: The Heart of Soccer Clubs

11:50 Creating Opportunities: The Role of Local Ownership

14:58 Stadiums and Community: The Importance of Venue

18:09T he Unique Culture of Soccer in America

27:17 Innovative Stadium Solutions

29:20 Investment Opportunities in Lower Division Soccer

31:30 The Birth of Virtual Vice President

35:59 Cost-Saving Strategies in Soccer Operations

39:59 The Future of American Soccer Post-2026 World Cup